About Perhaps Consultancy
Perhaps Consultancy is a boutique advisory firm specializing in consumer intelligence, growth strategy, and market entry across the GCC. We work with governments, regulators, and private-sector organizations to support informed decision-making in complex and uncertain environments.
The name Perhaps reflects the point where many strategic decisions begin — a space defined by uncertainty, probability, and multiple possible outcomes. Our role is to move organizations from perhaps to happens by reducing ambiguity, prioritizing what truly matters, and transforming probability into operational clarity. This philosophy underpins our guiding principle: turning probability into efficiency.
Our work is grounded in rigorous research, data-driven analysis, and a deep understanding of regional market, regulatory, and cultural dynamics. We focus on translating insight into actionable strategy and disciplined execution, ensuring that decisions lead to measurable impact rather than theoretical recommendations.
Perhaps Consultancy operates through a networked team of experienced professionals and domain experts, combining strategic thinking with practical execution capabilities. Our engagements are designed to deliver tangible outcomes — improving efficiency, enabling confident market entry, and supporting sustainable growth.
We believe that clarity is not the absence of complexity, but the ability to act decisively within it.
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Meet the Team
Our team is consisting of well-seasoned professionals who mixed their top-notch education with thorough awareness and experience in their respective fields and led by our founder Mr. Mubarak Alkubaisi.
Mubarak Abdulla Alkubaisi (Alkebaisi)
Founder & Managing Director.
Strategic advisor, cultural insights expert, and expert in media, marketing,
and strategic communication with 16+ years of experience across
government, corporate, and creative sectors in the Gulf. Founder of Perhaps
Consultancy, a boutique advisory firm supporting ministries, regulators,
and private institutions with high-impact strategies in communication,
market research, and policy engagement.
Undertook PhD research in digital media, cultural policy, and disruptive
technologies in the Gulf region, with a focus on consumer behavior,
perception management, and innovation ecosystems. Adept at translating
complex sociocultural dynamics into actionable insights that drive
institutional transformation, audience engagement, and stakeholder
alignment.
